Kontera

It’s exciting for us to see the many publishers who have started out with Kontera on just one site, growing their web presence by launching new sites. As networks grow, we get many questions about how to properly manage multiple sites within Kontera accounts.

We’d like to take the opportunity and mention that the Kontera ContentLink tag is unique per site, not per publisher. If you are already a Kontera Publisher and would like to add ContentLink ads to more of your sites, we will generate a specific, unique tag for each one of your sites. This is important for two main reasons:

1. Relevancy- by generating a unique tag for each site in your network, we are able to optimize each tag according to a site’s niche. This means you get better, more relevant ads for each site in your network. It is especially important if you have sites on a variety of topics.
2. Tracking- each tag represents the performance of one individual site in your network. This way you can have accurate knowledge of each site, its performance and earnings. This helps us as we look at your network and try to determine where and how to optimize.

To take tracking another level deeper, use the Kontera Channels. This feature enables you to create individual reporting for particular pages or sections of one specific website. To have detailed knowledge of a site’s metrics, you can compare the performance of one page or section to that of another.

Requesting to add sites to your Kontera network is a simple process and only requires a quick e-mail request to the Support team. The best way to do this is by logging into your account in the Publisher Center and clicking on the help tab. If you choose to write us from your mailbox, be sure to mention your Kontera login email.